“Thats not even English”, said my 10 year old. “What do you mean by it anyway?”
Yes, it sounds complex, but I think it really captures what I believe is a critical piece missing in customer facing organizations today. After fifteen years of frontline corporate experience, a few years ago, I decided to find out what the fuss was all about with Web2.0. Since then every discovery has led me to new insights on how the changing world of digital holds so much potential for impacting the real world.
Since then, I have devoured books like The Long Tail and authority blogs like ‘Seth Godin’s’ and reflected it back on my every day experiences as the Head of Services with BOC and later as a Director of Sales and Bizdev with UTC. Some of it was common sense, but a lot had new insights, mostly as it relates to the miracle of the internet and its new generation of users.
To me, there are still discoveries to be made on how we effectively adopt this new digital interface for the ‘real’ world of customer engagement. This world where traditional media still holds fort in influencing customers, the world where humans interface with humans to transact, the world where motivated direct sales teams seal deals in board rooms. In other words, the world where 90% of the business gets done. Here is real interaction. Here is real activity. It is to attain this holy grail of making digital work for the real world that we are setting out to Enrich Interactivity.
Time will pass. Results will tell. Stay tuned and Hang on!
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