May 2009
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Marketing as a Service (MaaS)

Software as a Service (SaaS) is now well entrenched. Google broke the Seattle dominance of user apps, and Salesforce.com transformed customer contact. You dont need to run fat applications or download virus laden software anymore. A web ID or mobile number is the ticket to all the computations you will ever need to process for decision making. This is because providers of SaaS have convinced [...]

Finding success during migration

One of the lasting images of the Serengeti is the scene of millions of Wildebeest migrating in search of greener pastures. It is estimated that 2 million of these ungainly creatures migrate over 250 miles, twice every year. This event is a high point in the lives of many a predator that benefit from this [...]