May 2009
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Marketing as a Service (MaaS)

Software as a Service (SaaS) is now well entrenched. Google broke the Seattle dominance of user apps, and Salesforce.com transformed customer contact. You dont need to run fat applications or download virus laden software anymore. A web ID or mobile number is the ticket to all the computations you will ever need to process for decision making. This is because providers of SaaS have convinced [...]