Raj Krishnamurthy will be speaking at the Chamber of Commerce on Email Marketing. The talk is titled “A Must Have Plan for Email Marketing”.
This talk will identify key steps to jump start the right kind of Email Marketing suitable for your business and techniques to keep it sustained.
Areas covered will include:
1. Key considerations to design a campaign [...]
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Following my post on the Cisco EOS system, this is a continuation of the theme by developing a simple framework for SMEs for their websites. There is a rush to embrace technology that is being thrown at companies at breakneck pace. Cloud computing techniques have enabled numerous service offerings which businesses have to contend with. Typical questions facing any [...] Customers are talking. And everyone is looking for value. Identifying what excites your customers and their likelihood to recommend are critical factors in stopping attrition and growing share. This thinking of Frederick Reichheld in his book ‘The Loyalty Effect’ has been translated into a corporate program using the Net-Promoter-Score (NPS) approach. This article reviews the key considerations in implementing a successful National NPS program. Three key aspects for building and managing productive sales teams. Hunting and survival strategies for smaller businesses by considering the behaviour of the “Little Five” of the Serengeti: The Ant Lion, the Elephant Shrew, the Buffalo Weaver, the Leopard Tortoise and the Rhino Beetle. As always, marketing budgets have been the first to take the hit during this downturn. Yet we all know how critical it is to keep a finger on the pulse of the market and seek out those diminishing opportunities before the competition. The environment is ripe to take a fresh look at both emerging and mature [...] |
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