March 2010
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SME Web Strategy: A Simple Framework

Following my post on the Cisco EOS system, this is a continuation of the theme by developing a simple framework for SMEs for their websites.

There is a rush to embrace technology that is being thrown at companies at breakneck pace. Cloud computing techniques have enabled numerous service offerings which businesses have to contend with. Typical questions facing any [...]

Marketing as a Service (MaaS)

Software as a Service (SaaS) is now well entrenched. Google broke the Seattle dominance of user apps, and Salesforce.com transformed customer contact. You dont need to run fat applications or download virus laden software anymore. A web ID or mobile number is the ticket to all the computations you will ever need to process for decision making. This is because providers of SaaS have convinced [...]

Interview with Thomas Curwen, Planning Director Publicis Dialog

How fast is digital marketing likely to grow? How are brands successfully harnessing digital media. How can buzz marketing add value to research? Listen to the rich media expert, Thomas Curwen, Planning Director at Publicis Dialog in a short chat on these and other topics.

Why Enrich Interactivity?

How to make the Digital work for the real world? A world where Print and TV still hold their fort, a world where Direct Sales seal deals in board rooms. In other words, a world where 90% of business gets done.