March 2010
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Chamber of Commerce Talk

Raj Krishnamurthy will be speaking at the Chamber of Commerce on Email Marketing. The talk is titled “A Must Have Plan for Email Marketing”.
This talk will identify key steps to jump start the right kind of Email Marketing suitable for your business and techniques to keep it sustained.
Areas covered will include:
1. Key considerations to design a campaign [...]

Email Marketing: Developing a Trustworthy Business Strategy

Email marketing can be a valuable asset if it is used effectively. This article explores the key steps to adopt to achieve compliance with the law and then to build confidence with your subscriber base.

B2B Emails: Another Outlook 2007 Secret

Outlook 2007 is notorious for its overzealous spam filter. Our tests reveal some of those dark secrets including a simple symbol in the subject line that can cause the Email to fail the filter.

10 Marketing Automation Ideas for the Downturn

As always, marketing budgets have been the first to take the hit during this downturn. Yet we all know how critical it is to keep a finger on the pulse of the market and seek out those diminishing opportunities before the competition. The environment is ripe to take a fresh look at both emerging and mature [...]

Email Visualiser for Email Marketing

We have just released a new product called Email Visualiser(TM) for Email marketing that makes it easy for any registered organisation to test out this interesting medium.
Just submit to us your company URL and we will create a template with your own branding within 24 hrs. This template will be fully compliant with legal requirements for Email Marketing [...]

During the downturn, hunt smarter.

This summer in the Serengeti, Sher Kahn will survive the drought with Insight, Instinct and a bit of Competitive Inspiration.

Will your Sales team battle it out with the same tools they always had or will they be supported by new techniques to substantially enhance Customer Acquisition?