March 2010
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Marketing as a Service (MaaS)

Software as a Service (SaaS) is now well entrenched. Google broke the Seattle dominance of user apps, and Salesforce.com transformed customer contact. You dont need to run fat applications or download virus laden software anymore. A web ID or mobile number is the ticket to all the computations you will ever need to process for decision making. This is because providers of SaaS have convinced [...]

The Fine Art of Sales Maximisation

Three key aspects for building and managing productive sales teams.

B2B Emails: Another Outlook 2007 Secret

Outlook 2007 is notorious for its overzealous spam filter. Our tests reveal some of those dark secrets including a simple symbol in the subject line that can cause the Email to fail the filter.

10 Marketing Automation Ideas for the Downturn

As always, marketing budgets have been the first to take the hit during this downturn. Yet we all know how critical it is to keep a finger on the pulse of the market and seek out those diminishing opportunities before the competition. The environment is ripe to take a fresh look at both emerging and mature [...]