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Email Marketing: Developing a Trustworthy Business Strategy

By rajkrishna, on March 31st, 2009

Email marketing can be a valuable asset if it is used effectively. This article explores the key steps to adopt to achieve compliance with the law and then to build confidence with your subscriber base.

March 31st, 2009 | Tags: , , , , , , | Category: Business Purpose, Marketing Automation | Leave a comment

During the downturn, hunt smarter.

By rajkrishna, on February 27th, 2009

This summer in the Serengeti, Sher Kahn will survive the drought with Insight, Instinct and a bit of Competitive Inspiration.

Will your Sales team battle it out with the same tools they always had or will they be supported by new techniques to substantially enhance Customer Acquisition?

February 27th, 2009 | Tags: , , , , , , , , | Category: Serengeti Soup 2.0 | One comment